Understanding Uber  
by: Dr. Elliot Eisenberg, Ph.D.
Every dollar spent on UberX (Uber's version of a regular cab) in the US results in an additional $1.50 of benefit, almost $7 billion/year. That's why we all say "what a deal" when we exit an Uber. While customers follow through and order an UberX 62% of the time absent surge pricing, when demand is very high and regular fares more than double, that percentage falls to 39%.    

Dr. Elliot Eisenberg was 2016 Austin Conference Keynote speaker. He produces a daily blog of important economic data for an easy read on the news about monetary and fiscal policy. Here is Dr. Eisneberg's information if you would like to subscribe to his blog:

Elliot F. Eisenberg, Ph.D
GraphsandLaughs, LLC
Cell: 202.306.2731